Contact details
Department of Business Administration and Management Ssiences
School of Business and Economics (MMUST)
P.O. Box 190-50100
Kakamega, KENYA
Office no. SOBE-BAMS
Kakamega-Webuye Road
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
ORCID: https://orcid.org/0000-0002-18
ResearcherID: ABD-1756-2020
Google Scholar: user=eqImilgAAAAJ
Dr. Evans Silver Kwendo holds a doctorate degree in Business Administration, specializing in Marketing from Maseno University. He also holds an MBA (Marketing Option) and B.Com (Marketing Option), both from the University of Nairobi. He has also studied a professional Post-Graduate Diploma in Marketing, examined by the Chartered Institute of Marketing-U.K. His areas of academic and research interest are in the fields of customer service, social marketing, interactive marketing and customer segmentation. His major scholarly contribution was his donation of a text book entitled, Introduction to Business Management to Masinde Muliro University of Science and Technology’s Library. He has a wide experience of corporate world and therefore an added for teaching because he can provide practical examples of his own experiences. Currently, Kwendo teaches marketing, management and supply chain management courses in the school of business and economics.He currently serves as the Chairperson of the Department of Business Administration and Management Sciences in the School of Business and Economics.
Some of his key published works include: -
1. Written a text book, entitled ‘ Introduction to Business Management ’ published by Acrodile Publishers Limited. (include DOI)
2. Determinants of audience segmentation practices in radio stations in Kenya. (Scholarly Article)
3. Influence of corporate culture on customer segmentation strategy among commercial banks in Kenya. (Scholarly Artiicle)
